In 2025, it was our 2nd year doing Super Bowl work for Bud. It’s kind of a dream come true to get to work on such an iconic brand, where people are genuinely excited to see what the next installment of the Budweiser Clydesdales will be on the biggest advertising day. And lo and behold, this little Clydesdale ended up being the #1 ranked spot on USA Today’s AdMeter. I’m so proud of that and I’m so happy there’s still a USA Today.