GE | IDEAS

This is the story of a sad little Idea that roamed the world, forgotten, often hated, by everyone. Well, not quite everyone. One day, he finds his way to a place where an Idea can thrive and be nurtured and finally turn into something beautiful.

Director: Noam Murro

AICP | ADDY GOLD 3x SILVER 4x | A LIST HOLLYWOOD

The commercial became so popular online that people - kids, parents, school teachers - started asking GE if they could get their own Idea creature. So we created a stuffed Idea animal to give away to those who felt inspired by the story. Well, actually two Idea animals. One that was sad and dirty and neglected. And the happy ending one where he blossoms into something much more awesome. (And yes, my kids have one of each in their rooms!)