GE | THE BOY WHO BEEPED
The Industrial Internet is about as boring and complicated as it sounds. If it was at a cocktail party, it would be standing in the corner, munching on raw cauliflower. But thanks to the coolness of GE technology and a little boy that beeps, we made it something simple and sweet.
Director: Lance Acord
CANNES BRONZE LION 3x | AICP SHORTLIST 4x | ADDY | THE NEW YORK FESTIVALS | CLIO BRONZE
ONE SHOW 3x | THE GOLDEN OF MONTREUX AWARD
GE | THE ALWAYS-INVENTING GIRL
GE faced an optics problem. The public (wrongly) believed that GE was intent on replacing humans with robots in their facilities. Se we created a story that got to the heart of what GE’s really doing: building machines that make their people work smarter and less dangerously, which makes life a little bit easier. It’s all about how human invention is the start to any great technological breakthrough. Now that we got that out of the way, meet Molly, the girl who never stops inventing.
ADDY GOLD TV SINGLE | ONE SHOW BRONZE
GE | RAINING OCTOPUSES
GE Power, Aviation & Transportation can handle anything, even when it's raining. Octopuses, that is. Someone took time out of their day to comment on twitter that this is the "dumbest commercial ever." They obviously haven't seen my entire reel.
Director: Christopher Riggert