GE |
UNIMPOSSIBLE MISSIONS

GE believes they're in the business of doing the impossible. So to prove it, we created a campaign that aims to debunk popular axioms, such as "A Snowball's Chance in Hell," "Catching Lightning in a Bottle" and "You Can’t Unring a Bell" -- using technology created in GE's research labs. Each experiment was conducted for real and the last one “Fight Fire With Fire” was filmed as a VR experience.

Director: Diego Contreras