GE |
WHAT’S THE MATTER WITH OWEN?

This campaign stars “Owen,” a newly-minted GE employee who's been hired as a programmer/developer. Problem is, nobody understands that GE is actually an awesome place for his skillset. Kudos to GE for making fun of themselves in front of millions. 

Good news everyone! The campaign has increased developer recruitment at GE eight-fold and is currently part of a running gag on NBC's Morning Joe: https://tinyurl.com/hjfdosy 

Dir: Tim Godsall