The NY Mets |
Meet the Mets!

I’m an unabashed, freakishly loyal Mets fan, the kind of nerd who can tell you who the Mets got when they traded away Tom Seaver, The Franchise, the greatest Met ever. (Doug Flynn, Steve Henderson, Dan Norman and Pat Zachry, duh.) So you can imagine how thrilled I was when we won the NY Mets account. And this was our first idea that was borne from being just overenthusiastic (read: stupid) enough to float to the Mets, a little after New Years Day of 2023, that went something like this: “You know, it might be cool for a baseball team to do an ad on the biggest football game of the year.” And here it is, our 2023 Super Bowl commercial that was conceived, shot, cut and finished in less than 2 weeks and featured some of my (and my kid’s) favorite players. Even better, we convinced some of the players involved in the spot to actually answer the phones for some of our lucky fans. (And it’s rare to call a Mets fan “lucky.”) This created a really cool 1st party data story as well as forging a very cool relationship between Mets players and the fans that boo them relentlessly. (just kidding, they only boo half the time.)