Michelob Ultra’s platform is “It’s Only Worth It If You Enjoy It.” And there’s probably no more fitting athlete in the world who only-occasionally-sometimes enjoyed his incredible success than John McEnroe. This idea of John getting to play against former versions of himself, which turned into an event which turned into a TV show on ESPN and seen around the world, was one of the most fun-crazy-what-are-we-doing things I’ve ever worked on.

Awards: FCB’s 1st-ever EMMY Award | Most Next Award at AICP | Cannes Lions Gold (2), Silver (3) Bronze (4) | D&AD Yellow (2), Graphite (3), Wood (9)
One Show led the world with 11 Gold Pencils in 2023.