MICROSOFT

This film called “Be The One” celebrates Katie Sowers, the first woman coach in the Super Bowl. We had done a previous 360 campaign featuring Katie, but this opportunity to showcase her achievement on such a big stage was too good for us to pass up. The film about the power of inclusivity and perseverance resonated with a lot of people, and that’s a good feeling. An even better feeling might be that it served to rveal what kind of person Ann Coulter is.

Director: Peter Berg

 
 

#8 on USA TODAY’S SUPER BOWL ADMETER.

 
 

Director: Hank Perlman